Trust has always been the holy grail of running a significant business. No matter which industry you’re in, showing your audience that you have their best interests at heart will always generate more sales and brand loyalty. However, in today’s cluttered landscape, managed service providers need to work even harder to demonstrate their credibility. It’s easy for clients to blame an MSP whenever an issue with their technology leaves them struggling to serve customers. While you can’t necessarily prevent every outage or issue from happening, you can take steps to strengthen your relationship with your customers from day one.
Communicate with your Customers
First and foremost, if you want to deliver the perfect service to any client, you need to communicate with them. Every business has different needs and expectations. Asking your lead what they want from their relationship with you from day one will help you to ensure that you’re providing the right quality of service. You could even ask your clients to leave feedback or provide reviews and testimonials based on the experiences that they’ve had with you. This will serve two different goals. First, it gives you an insight into what you’re doing right, and what you might be doing wrong. Secondly, feedback ensures that you can boost your chances of earning future customers with social proof.
Invest in Remote Support Equipment
You won’t always be able to drive to your client’s business in the middle of the night to fix a problem that they’re having with a network or IT system. With that in mind, it’s important to find another way to deliver quick resolutions to problems from a distance. In a world where a moment of downtime can destroy your client’s profit line, a remote or cloud-based tool could be the answer. Remote support software that allows you to fix issues and address problems over the cloud from a distance means that you can fix potential outages faster. This will ensure that your customer can get their operations back up and running as soon as possible and minimize their losses. Investing in a remote support solution shows that you’re invested in the success of your client.
Provide High Value Services
Finally, you should always be looking for ways to increase the amount of value that you can deliver to your clients. There are countless competitors out there who are just waiting to swoop in and take your customers off your hands if you’re not delivering the right results. Always keep an eye on the marketplace, and the kind of services that your people are looking for, so you can expand your own offering. While it’s important to deliver in the initial promises that you made to your client when they first signed up with you, it’s also crucial to show them that you’re looking for ways to improve. For instance, can you use your monitoring tools to deliver preventative maintenance for common issues? Could you provide data protection and backups, as well as remote support when issues cause a business outage? Ask your people what they need from you.